Success in business has a lot to do with knowing
something others do not know
Like knowing which of these people are actively searching for your product…
Can you identify your next customer in this picture?
We can!
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The Big Idea
The Big Idea – Behavior
Knowing is about behavior
Every day, your next potential customer commits hundreds of behaviors…pre-purchase behaviors, that leave irrefutable proof that they are actively preparing to buy what you sell…
We call this an InMarket Lead.
InMarket Leads let you target ONLY buyers…based on their behaviors (actions they commit online)…
This is NOT generally targeted demographics
Every day, you have visitors to your website that decide not to enter your sales funnel (95% of all website visitors remain anonymous).
These are lost opportunities, but… We know who they are.
We enable you to reach out to them.
virtually anywhere online or off.
And Always
Personally Identifiable Information (PII) Compliant.
We call this a Site Visitor Match.
Site Visitor Match lets you identify SPECIFICALLY anonymous people who visit your website…based on their identity and market to them virtually anywhere online or off…
This is NOT typical re-targeting.
How It Works
InMarket Leads – Target Only Buyers
- Know who's InMarket for any product or service...B2B or B2C...in real-time
- Behavior is better than demographics (see 3% Rule below!) - behavior drives knowing.
- What percentage of your sales visit your website before purchase? Target them before they come to your site!
The 3% Rule: Engage Customers Before They Need Your Services
- Only 3% of your customers are in the market to buy your products at any given time.
- ALL sales at your company...all sales at your competitors' company are driven by the 3%.
- These "In-Market" leads are the only targets WORTHY of your limited advertising budget
What We Do
Our system collects and analyzes billions of these online behaviors in real-time, distilling them into your company’s highest probability prospect - an “InMarket Lead”
What You Get
Our system then sends weekly leads fully customized to your business and your target customers - now you market more effectively because your message is relevant.
The Result
Our system collects and analyzes billions of these online behaviors in real-time, distilling them into your company’s highest probability prospect - an “InMarket Lead”
Imagine
- The impact that a specific message (matching behavior) has over a general one
- The significance marketing your message exclusively to those prospects who are ACTIVELY searching for your product RIGHT NOW
- How greater your conversion rate would be
- How much lower your first-click costs would be (typically 50-75% lower!)
- The impact InMarket leads will have on your revenue, your profit
If we could give you prospects who are, right now, InMarket – actively pursuing a purchase of what you sell…
REAL PEOPLE. REAL CONVERSATIONS. PERMANENTLY.
Can you take action on what you’ve forgotten?
How many ads can you remember from last week?
Marketing is a conversation that takes time and crosses many boundaries.
InMarket Leads gives you permanent, portable leads allowing cross-channel and cross-device conversations more effectively and at the lowest cost possible.
Multi-channel – Use Anywhere
- You own the leads, reuse them across all your channels, engage real conversations.
- Market More Effectively.
Permanent You Are In Control
- Never expires, reuse as often as it makes sense.
- Control your message across multiple channels.
- Multi-channel, Permanent, 100% Sales Match.
Magnify Your Message
- Reach the golden 3% with your message everywhere.
- Communicate the way marketers should.
- Consistently, Relentlessly.
Permanent You Are In Control
- Use the most cost-effective channels when YOU want.
An InMarket lead is a data record of an individual whose actions have been tracked online until enough behavior has been gathered to effectively predict this person is in the market and actively pursuing the purchase of a particular type of product. Once a proper threshold is determined and reached, we deliver these records to you as an encrypted hash that can be uploaded and marketed to on every major ad platform…
Everything we do is fully custom and therefore not quotable off-the-cuff, but we can tell you the service is offered on a monthly subscription basis. Because our leads are custom tailored to your specific prospects, we initially engage a 90 day trial so that we can verify the leads we generate meet your needs.
It is important to remember that we don’t replace your PPC strategy – we make it better. InMarket leads are not magic beans that turn into sales. You must still nurture your leads and close them.
PPC is awesome in that you can immediately get in front of someone who searched your desired keyword. We supercharge your PPC efforts by allowing you to focus ONLY on those leads that WORTHY of your ad spend. The ones that are InMarket.
Daily we obtain billions of telling behaviors that we use to score each lead so we know which ones are best for you. This Leadscore enables you to focus your message on the leads that are ready to buy.
Yes, lets talk.
Its simple. We buy data and we create data. Then we make it useful for you. Simple. Easiest way is to do a 90 day trial and be amazed at the quality of the leads and the impact to your close ratio. We typically save 50-75% of your first click spend.
We can show you many case studies of the success we’ve had in the market. It is funny, no one really likes to talk about how our leads have helped them to dominate their market. You won’t want to either!
Each of our customers prospects are unique. Because our process is behavior driven (and NOT demographic based), we need to define the behaviors your prospects exhibit that tell us they are the right leads for you. Let’s talk and we can go into the details.
Lets Talk!
Ready for more?
Rather talk to a human ?
(we would!)
Find out how to increase conversions and reduce costs.
If we spend more than 10 minutes talking, it’s only because you want to!
Downloads
The Ideal Customer
See if you are the ideal customer.
The Benefit List
See the list of the features and benefits.
Executive Summary
See an overview of how it works.